Roger Dooley: The Practical Side of Neuromarketing

by on June 30, 2014      

in Business

Roger Dooley

Roger Dooley

Did you know that 75% of your emotional processing occurs by way of the olfactory system of your brain? In our third interview with Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and the popular blog Neuromarketing, we cover a wealth of practical applications for brain-based marketing. Find out how decision-making, loyalty, and other critical factors can be influenced or manipulated using brain science – and learn to spot neuromarketing techniques designed to influence your choices and drive purchases.

Want to go to an important meeting? Be mindful of the environment in which your meeting takes place; where you meet someone impacts the way they perceive you. In this segment, Roger Dooley elaborates on how the brain makes decisions, the psychology of buying and selling, how the font used to present a product or service influences customer perception, and how pricing differentials speak to the brain. Kim reveals how she converted from PC to Mac, and how she demanded a certain stamp at the US Post Office because she was so enamored with its artistry.

Join us with Roger Dooley as we delve into the practical side of neuromarketing. (We’ll even tell you which ear to whisper into to get the response you desire!)

{ 1 comment… read it below or add one }

1 MICHAEL BOKI July 22, 2014 at 12:28 am

Kim,
really enjoyed the neuromarketing series from Rodger.
Thank you very much for producing this magnificent interview with Roger that really introducing this concept of neuromarketing.

Really appreciate your interview.

Mike

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