Roger Dooley

Roger Dooley: The Practical Side of Neuromarketing

June 30, 2014

Find out how decision-making, loyalty, and other critical factors can be influenced or manipulated using brain science – and learn to spot neuromarketing techniques designed to influence your choices and drive purchases.

Read more →

Roger Dooley – Selling to Ancient Brains

July 17, 2012

If leading neuroscientists claim that 95% of all thoughts, emotions, and learning occur subconsciously, then why does most marketing target the 5% of the mind that is rational and conscious? Roger Dooley introduces his latest book Brainfluence and presents new strategies for neuromarketing success.

Read more →

Roger Dooley – Neuromarketing

March 5, 2010

Businesses everywhere use neuromarketing to influence purchasing decisions. Roger Dooley introduces us to this fascinating field of brain science.

Read more →