June 30, 2014
Find out how decision-making, loyalty, and other critical factors can be influenced or manipulated using brain science – and learn to spot neuromarketing techniques designed to influence your choices and drive purchases.
Read more →
July 17, 2012
If leading neuroscientists claim that 95% of all thoughts, emotions, and learning occur subconsciously, then why does most marketing target the 5% of the mind that is rational and conscious? Roger Dooley introduces his latest book Brainfluence and presents new strategies for neuromarketing success.
Read more →